Brand
Primark: recalls and official safety alerts
22 EU Safety Gate alerts concern products recorded under the brand Primark. The first dates from 16 January 2020, the latest from 24 September 2026. In the last four complete quarters there were 6, up from 4 in the four quarters before. The hazards named most often are chemical (59%), choking (32%) and environment (14%). Read from the official risk descriptions, the most common reasons are restricted chemical above the legal limit (59%), small parts or stuffing can be swallowed (23%) and lead in solder or components (5%). 86% were for products made in China, 5% were for products made in India and 5% were for products made in Ireland. The products flagged most are dummies and dummy clips (9%), rattles and baby toys (9%) and balloons (5%). 0% of the EU alerts were marked as sold online, and 0% name an online marketplace. The most common outcome was recalled from consumers (95% of EU alerts); 9% included a measure ordered by an authority. Chemicals named in the official risk descriptions include nickel, chromium (VI) and phthalates.
Official alerts and recalls per quarter
EU Safety GateQ4 2026 is incomplete: counted to 1 October 2026.
Show the numbers by year
| Year | EU Safety Gate | US CPSC |
|---|---|---|
| 2026 (to date) | 4 | 0 |
| 2025 | 6 | 0 |
| 2023 | 3 | 0 |
| 2022 | 1 | 0 |
| 2021 | 5 | 0 |
| 2020 | 3 | 0 |
Why they were flagged
All reasons →-
59%, 13 alerts
-
23%, 5 alerts
-
5%, 1 alerts
-
5%, 1 alerts
Counts are alerts naming the platform in the official record, not all dangerous products sold there. Many records name no seller at all. How we count
Download these 22 alerts (CSV) English column names; reuse with attribution to the official sources.
| Date | Product | Platform | Notice |
|---|---|---|---|
| 2026-09-24 | WalletBrand: Primark · model 2595301 Why: Restricted chemical above the legal limitRecalled from consumers · Withdrawn from the market | SR/02664/26 | |
| 2026-07-27 | Pepper millSalt/Pepper/Spice Mills (Non Powered)Brand: Primark · model 3022201, 6770801, 6772201 · barcode 5397349037541, 5397349037640, 5397349075604 Why: Lead in solder or components · Restricted chemical above the legal limitRecalled from consumers | SR/02114/26 | |
| 2026-07-14 | PurseColour Block PurseBrand: Primark · model 3103002 · barcode 991169270 Why: Restricted chemical above the legal limitRecalled from consumers | SR/02040/26 | |
| 2026-06-02 | Water bottleGourde Cinnamoroll, Hello Kitty and friendsBrand: Primark · model BLUE 80117 - 7022701, DTR HK CINN 3D LID TUM · barcode 991121018 · batch All Why: Small parts or stuffing can be swallowedRecalled from consumers · Withdrawn from the market | SR/01593/26 | |
| 2025-11-27 | Soother holder2pk Baby Bear Soother ClipBrand: Primark · barcode 5397338449973 Recalled from consumers · Withdrawn from the market | SR/04223/25 | |
| 2025-11-27 | Soother holder2pk Balloon Soother ClipBrand: Primark · barcode 5397257874849 Recalled from consumers · Withdrawn from the market | SR/04222/25 | |
| 2025-09-30 | Crayon setDTR Glow in the Dark Colouring SetBrand: Primark · model 0309401 · barcode 5397323864378 Why: Restricted chemical above the legal limitProduct destroyed · Recalled from consumers | SR/03418/25 | |
| 2025-09-24 | Balloon pumperWater Balloon PumpBrand: Primark · model ORIN 991062919 Recalled from consumers · Withdrawn from the market | SR/03378/25 | |
| 2025-05-08 | Fancy-dress costumeWitch Halloween Set Brand: Primark · model 9624001 · barcode 5397323126261 · batch 15-21-55 Why: Restricted chemical above the legal limitRecalled from consumers ordered | SR/01721/25 | |
| 2025-02-20 | Plush bagDTR Plush BagBrand: Primark · model 2056301 (Stitch), 9270801 (Angel) Why: Small parts or stuffing can be swallowedRecalled from consumers | SR/00688/25 | |
| 2023-10-11 | Rattle toyWooden Music ShakerBrand: Primark · model 7495201 · barcode 539725409372 Why: Small parts or stuffing can be swallowedRecalled from consumers · Withdrawn from the market | A12/02495/23 | |
| 2023-10-11 | Rattle toyDTR M&M MaracasBrand: Primark · model 5311101 · barcode 5397256182242 Why: Small parts or stuffing can be swallowedRecalled from consumers · Withdrawn from the market | A12/02496/23 | |
| 2023-03-22 | Children's shortsBrand: Primark · model 3070301 Why: Cords or drawstrings can strangleRecalled from consumers ordered | A12/00607/23 | |
| 2022-02-22 | Yellow one-size piercingYellow One SizeBrand: Primark · model Seriennummer 4102702 · barcode 1171-080092 9232633-0208-09111 · batch 1171-080092 AW20 Why: Restricted chemical above the legal limitRecalled from consumers · Withdrawn from the market · Sales stopped | A12/01893/20 | |
| 2021-12-16 | Toy xylophoneWooden XylophoneBrand: Primark · model 7494501 Why: Small parts or stuffing can be swallowedRecalled from consumers · Withdrawn from the market | A12/01798/21 | |
| 2021-07-19 | Felt-tip pens8 scented stampersBrand: Primark · barcode 9 182366 093509 · batch 9799701/25-06-04 Why: Restricted chemical above the legal limitRecalled from consumers · Withdrawn from the market | A12/01093/21 | |
| 2021-04-01 | Piercing studsBody Bar (yellow)Brand: Primark · model 2064702 Why: Restricted chemical above the legal limitRecalled from consumers | A12/00448/21 | |
| 2021-04-01 | Piercing studsNose Piercing 5pk (white)Brand: Primark · model 4102701 Why: Restricted chemical above the legal limitRecalled from consumers | A12/00449/21 | |
| 2021-01-05 | Piercing jewelleryWhite One Size Brand: Primark · model 2064701 · barcode 1171-080092 9229691-0002-09111 · batch 1171-080092 SS20 Why: Restricted chemical above the legal limitRecalled from consumers · Withdrawn from the market · Sales stopped | A12/00008/21 | |
| 2020-08-12 | Women's shoesWide Fit Kitten Heel Court ShoeBrand: Primark · barcode 5397178758846 · batch Serial Number: 06689 Why: Restricted chemical above the legal limitRecalled from consumers · Sales stopped | A12/00514/20 | |
| 2020-03-17 | Women's shoeBrauner Damenschuh "Wide Fit Extra Comfort" ("Nude Colour")Brand: Primark · model 06689 Why: Restricted chemical above the legal limitRecalled from consumers · Sales stopped | A12/00453/20 | |
| 2020-01-16 | BraceletBrand: Primark · model Art. N° 3444101 Why: Restricted chemical above the legal limitWithdrawn from the market | A12/00030/20 |