Brand
New Brand: recalls and official safety alerts
19 EU Safety Gate alerts concern products recorded under the brand New Brand. The first dates from 10 August 2023, the latest from 12 February 2026. The hazards named most often are chemical (100%). Read from the official risk descriptions, the most common reasons are ingredient not allowed in cosmetics (100%). 47% were for products made in Belgium, 26% were for products made in Morocco and 21% were for products made in France. The products flagged most are perfume and eau de toilette (100%). 0% of the EU alerts were marked as sold online, and 0% name an online marketplace. The most common outcome was sales ban (95% of EU alerts); 100% included a measure ordered by an authority. Chemicals named in the official risk descriptions include lilial (BMHCA).
Most-flagged product types
Official alerts and recalls per quarter
EU Safety GateQ4 2026 is incomplete: counted to 1 October 2026.
Show the numbers by year
| Year | EU Safety Gate | US CPSC |
|---|---|---|
| 2026 (to date) | 1 | 0 |
| 2025 | 1 | 0 |
| 2024 | 11 | 0 |
| 2023 | 6 | 0 |
Why they were flagged
All reasons →-
100%, 19 alerts
Counts are alerts naming the platform in the official record, not all dangerous products sold there. Many records name no seller at all. How we count
Download these 19 alerts (CSV) English column names; reuse with attribution to the official sources.
| Date | Product | Platform | Notice |
|---|---|---|---|
| 2026-02-12 | Eau de toiletteVOLCANOBrand: New Brand · model Prestige · barcode 5425039220123 Why: Ingredient not allowed in cosmeticsSales ban ordered | SR/00522/26 | |
| 2025-11-04 | Eau de toilettePrestige InvincibleBrand: New Brand · barcode 5425039220161 Why: Ingredient not allowed in cosmeticsWithdrawn from the market ordered | SR/03909/25 | |
| 2024-12-12 | Eau de toiletteEau MagicBrand: New Brand · batch A5567 Why: Ingredient not allowed in cosmeticsSales ban ordered | A12/03542/24 | |
| 2024-12-12 | PerfumeConfidenceBrand: New Brand · batch A5695 Why: Ingredient not allowed in cosmeticsSales ban ordered | A12/03531/24 | |
| 2024-12-05 | PerfumeEau MagicBrand: New Brand · batch A5562 Why: Ingredient not allowed in cosmeticsSales ban ordered | A12/03565/24 | |
| 2024-08-27 | PerfumeSo pinkBrand: New Brand · batch A5559 Why: Ingredient not allowed in cosmeticsSales ban ordered | A12/02433/24 | |
| 2024-07-12 | PerfumePRESTIGE ExtasiaBrand: New Brand · barcode 5425017731016 · batch A9927 Why: Ingredient not allowed in cosmeticsSales ban · Recalled from consumers · Withdrawn from the market ordered | A12/01875/24 | |
| 2024-07-11 | PerfumeBLEEDING LOVEBrand: New Brand · barcode 5425017734239 · batch A3963 Why: Ingredient not allowed in cosmeticsSales ban · Recalled from consumers · Withdrawn from the market ordered | A12/01846/24 | |
| 2024-07-11 | PerfumeROCKING LOVE Brand: New Brand · barcode 5425017734222 · batch A6627, NBI-002 Why: Ingredient not allowed in cosmeticsSales ban · Recalled from consumers · Withdrawn from the market ordered | A12/01847/24 | |
| 2024-07-10 | PerfumePrestige Daily PerfumeBrand: New Brand · barcode 5425039220215 Why: Ingredient not allowed in cosmeticsSales ban · Recalled from consumers · Withdrawn from the market ordered | A12/01825/24 | |
| 2024-07-09 | PerfumeBlue Sky Brand: New Brand · barcode 5425017730644 · batch A9879 Why: Ingredient not allowed in cosmeticsSales ban · Recalled from consumers · Withdrawn from the market ordered | A12/01836/24 | |
| 2024-07-04 | PerfumePrestige Gold Women Brand: New Brand · barcode 5425017734314 · batch A5776 Why: Ingredient not allowed in cosmeticsSales ban · Recalled from consumers · Withdrawn from the market ordered | A12/01798/24 | |
| 2024-01-16 | Eau de toilettePrestige Extasia Black Eau de Toilette Brand: New Brand · barcode 5425017734451 · batch 1003 Why: Ingredient not allowed in cosmeticsSales ban · Withdrawn from the market ordered | A12/00112/24 | |
| 2023-12-07 | PerfumeNew Brand Perfumes - Sexy Eau de ParfumBrand: New Brand · barcode 5425017730798 · batch A6436 Why: Ingredient not allowed in cosmeticsSales ban · Product destroyed · Withdrawn from the market ordered | A12/03014/23 | |
| 2023-11-23 | Perfume(Prestige) Princess CharmingBrand: New Brand · barcode 5425017735069 · batch A5986 Why: Ingredient not allowed in cosmeticsSales ban · Recalled from consumers · Withdrawn from the market ordered | A12/02768/23 | |
| 2023-09-07 | PerfumeEau de parfum for womenBrand: New Brand · model 6795769 · barcode 5425017730910 Why: Ingredient not allowed in cosmeticsSales ban · Product destroyed ordered | A12/02118/23 | |
| 2023-08-29 | PerfumeCool WomanBrand: New Brand · barcode 5425039220239 Why: Ingredient not allowed in cosmeticsSales ban · Product destroyed ordered | A12/01985/23 | |
| 2023-08-17 | PerfumeRed Rose for women Brand: New Brand · model EU.N.6795769 · barcode 5425017734352 Why: Ingredient not allowed in cosmeticsSales ban ordered | A12/01818/23 | |
| 2023-08-10 | PerfumeNBWomenBrand: New Brand · barcode 5425017734338 Why: Ingredient not allowed in cosmeticsSales ban ordered | A12/01816/23 |